06.01.09

This Week’s New Media, Internet & Online Marketing News

Cover story: Media agencies predict higher spend in 2009

Media agencies are forecasting good growth for 2009, despite the bleak economic outlook...moreAuthor: Luan Goldie | Source: NMA magazine | Published: 18.12.08Subscriber only content

Five cuts ads from home page to put focus on content

Broadcaster drops standard advertising on its home page to give monthly takeovers greater impact for advertisers....moreAuthor: Danielle Long | Source: NMA magazine | Published: 18.12.08Subscriber only content

Ad networks face hard year as media agencies cut back

First signs of CPM rates dropping suggest not all ad networks will survive if media agencies concentrate their spend on a few. ...moreAuthor: Suzanne Bearne | Source: NMA magazine | Published: 18.12.08Subscriber only content

Virgin Media has vision of freeing services from being tied to any one platform

Virgin Media is developing an IP-based platform that will allow its service to run over PC, mobile and TV, and to merge broadband and cable-delivered content....moreAuthor: NMA Staff | Source: NMA magazine | Published: 18.12.08Subscriber only content

Orange reports 30% growth in use of mobile search in Q3

Mobile internet searches via Orange mobile broadband have increased by 30%, according to its latest data....moreAuthor: Charlotte McEleny | Source: NMA magazine | Published: 18.12.08Subscriber only content

BlackBerry appoints Bluhalo as it pushes Facebook app

BlackBerry UK has appointed full service digital agency Bluhalo to its roster, as it launches its latest campaign on Facebook....moreAuthor: Luan Goldie | Source: NMA magazine | Published: 18.12.08Subscriber only content

Brightside runs multi-million-pound search brand campaign

Insurance specialist Brightside Group is to launch a multi-million-pound search branding campaign for its consumer and business products....moreAuthor: Will Cooper | Source: NMA magazine | Published: 18.12.08Subscriber only content

BT plans mass user content around the 2012 Olympics

BT plans to create mass user-generated content around the 2012 Olympics, following a trial that combined UGC with online and broadcast channels to create mass-participatory campaigns....moreAuthor: NMA Staff | Source: NMA magazine | Published: 18.12.08Subscriber only content

Gadfly's 2008 Quiz - 18.12.08

How closely have you been following Gadfly’s meanderings through the digital industry this year? Test your memory with his year-end annual quiz of the year....moreSource: NMA magazine | Published: 18.12.08Subscriber only content

ITV's The Bill overhauls website to make video content central

ITV's police drama series The Bill has overhauled its website in a bid to make video a core focus....moreAuthor: Suzanne Bearne | Source: NMA magazine | Published: 18.12.08Subscriber only content

IVillage revives games strategy in UK following US success

Women's portal iVillage has resurrected its games strategy as it looks to take advantage of a growing appetite for casual games....moreAuthor: Luan Goldie | Source: NMA magazine | Published: 18.12.08Subscriber only content

Marc Giusti leaves GT to join Leo Burnett

Marc Giusti, creative partner at digital agency GT, has left the agency to join Leo Burnett as group chief digital officer....moreSource: NMA magazine | Published: 18.12.08Subscriber only content

Moves - 18.12.08

CN Group has appointed Morgan Holt as a non-executive director. He is director of Huge Entertainment, part of the Engine Group, and was formerly executive producer of digital for all Endemol programmes, including Big Brother and Fame Academy. ...moreSource: NMA magazine | Published: 18.12.08Subscriber only content

Orange looks to build on success of Balloonacy

Orange is developing a follow-up to its successful Balloonacy campaign in a bid to build on its effectiveness....moreAuthor: Danielle Long | Source: NMA magazine | Published: 18.12.08Subscriber only content

Panasonic plans biggest ever ad spend online in 2009

Panasonic is to increase its online ad spend "exponentially" next year....moreAuthor: Charlotte McEleny | Source: NMA magazine | Published: 18.12.08Subscriber only content

PKR taps into user emotions with Foviance

Online poker gaming site PKR has implemented new neurological research in a bid to better understand consumers' online experiences....moreAuthor: Charlotte McEleny | Source: NMA magazine | Published: 18.12.08Subscriber only content

Sport appoints Ad2One ahead of site redesign

Sport , the free weekly magazine published by Sport Media & Strategies, has appointed its first ad sales house ahead of a major site redesign next year....moreAuthor: Suzanne Bearne | Source: NMA magazine | Published: 18.12.08Subscriber only content

Visit London takes on Steak to handle natural search

Visit London has appointed Steak Media to manage its natural search account in a strategic move to reposition itself as the definitive online resource for the capital....moreAuthor: Will Cooper | Source: NMA magazine | Published: 18.12.08Subscriber only content

Volvo receives 30,000 entries to C30 online competition

Volvo has reported 30,000 online participants in its cross-media campaign for the Volvo C30 coupe....moreAuthor: Luan Goldie | Source: NMA magazine | Published: 18.12.08Subscriber only content

Yahoo launches pitch to beef up mobile services

Yahoo seeks a roster of mobile agencies to help develop creative services for mobile internet sites for clients....moreAuthor: Alex Farber | Source: NMA magazine | Published: 18.12.08Subscriber only content

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