Media agencies are forecasting good growth for 2009, despite the bleak economic outlook...moreAuthor: Luan Goldie | Source: NMA magazine
| Published: 18.12.08![]()
Broadcaster drops standard advertising on its home page to give monthly takeovers greater impact for advertisers....moreAuthor: Danielle Long | Source: NMA magazine
| Published: 18.12.08![]()
First signs of CPM rates dropping suggest not all ad networks will survive if media agencies concentrate their spend on a few. ...moreAuthor: Suzanne Bearne | Source: NMA magazine
| Published: 18.12.08![]()
Virgin Media is developing an IP-based platform that will allow its service to run over PC, mobile and TV, and to merge broadband and cable-delivered content....moreAuthor: NMA Staff | Source: NMA magazine
| Published: 18.12.08![]()
Mobile internet searches via Orange mobile broadband have increased by 30%, according to its latest data....moreAuthor: Charlotte McEleny | Source: NMA magazine
| Published: 18.12.08![]()
BlackBerry UK has appointed full service digital agency Bluhalo to its roster, as it launches its latest campaign on Facebook....moreAuthor: Luan Goldie | Source: NMA magazine
| Published: 18.12.08![]()
Insurance specialist Brightside Group is to launch a multi-million-pound search branding campaign for its consumer and business products....moreAuthor: Will Cooper | Source: NMA magazine
| Published: 18.12.08![]()
BT plans to create mass user-generated content around the 2012 Olympics, following a trial that combined UGC with online and broadcast channels to create mass-participatory campaigns....moreAuthor: NMA Staff | Source: NMA magazine
| Published: 18.12.08![]()
How closely have you been following Gadfly’s meanderings through the digital industry this year? Test your memory with his year-end annual quiz of the year....moreSource: NMA magazine
| Published: 18.12.08![]()
ITV's police drama series The Bill has overhauled its website in a bid to make video a core focus....moreAuthor: Suzanne Bearne | Source: NMA magazine
| Published: 18.12.08![]()
Women's portal iVillage has resurrected its games strategy as it looks to take advantage of a growing appetite for casual games....moreAuthor: Luan Goldie | Source: NMA magazine
| Published: 18.12.08![]()
Marc Giusti, creative partner at digital agency GT, has left the agency to join Leo Burnett as group chief digital officer....moreSource: NMA magazine
| Published: 18.12.08![]()
CN Group has appointed Morgan Holt as a non-executive director. He is director of Huge Entertainment, part of the Engine Group, and was formerly executive producer of digital for all Endemol programmes, including Big Brother and Fame Academy.
...moreSource: NMA magazine
| Published: 18.12.08![]()
Orange is developing a follow-up to its successful Balloonacy campaign in a bid to build on its effectiveness....moreAuthor: Danielle Long | Source: NMA magazine
| Published: 18.12.08![]()
Panasonic is to increase its online ad spend "exponentially" next year....moreAuthor: Charlotte McEleny | Source: NMA magazine
| Published: 18.12.08![]()
Online poker gaming site PKR has implemented new neurological research in a bid to better understand consumers' online experiences....moreAuthor: Charlotte McEleny | Source: NMA magazine
| Published: 18.12.08![]()
Sport , the free weekly magazine published by Sport Media & Strategies, has appointed its first ad sales house ahead of a major site redesign next year....moreAuthor: Suzanne Bearne | Source: NMA magazine
| Published: 18.12.08![]()
Visit London has appointed Steak Media to manage its natural search account in a strategic move to reposition itself as the definitive online resource for the capital....moreAuthor: Will Cooper | Source: NMA magazine
| Published: 18.12.08![]()
Volvo has reported 30,000 online participants in its cross-media campaign for the Volvo C30 coupe....moreAuthor: Luan Goldie | Source: NMA magazine
| Published: 18.12.08![]()
Yahoo seeks a roster of mobile agencies to help develop creative services for mobile internet sites for clients....moreAuthor: Alex Farber | Source: NMA magazine
| Published: 18.12.08![]()
High profile Twitter users suffer security scare
T-Mobile launches G1 Google Android channel on YouTube
Train operator FTPE relaunches site with customer focus