This Week’s New Media, Internet & Online Marketing News
New Media, Internet & Online Marketing News
Cover story: Sky takes possession of mobile ad sales
13.11.08
Sky signs deals with operators T-Mobile and Vodafone to sell ads around its mobile sport content...more
Huggers executes major reshuffle at BBC Future Media
Broadcaster hopes the restructuring of its Future Media & Technology division will close the gap with its content groups...moreAuthor: Alex Farber | Published: 13.11.08
TV industry welcomes broadcasters' push into multi-platform
Structural moves by ITV and Channel 4 to drive integrated multi-platform projects are expected to help create better digital content, according to production companies....moreAuthor: Suzanne Bearne | Published: 13.11.08
Bmibaby hires Avenue A/ Razorfish to refresh brand and boost sales
Low-cost airline bmibaby is to overhaul its website in a bid to refresh the brand and improve customer retention in the troubled airline category....moreAuthor: Danielle Long | Published: 13.11.08
Use of mobile internet jumps by 3% in Q3
The mobile internet audience has risen by just over 3%, from 12.2% in Q2 to 15.25% in the last quarter, according to Nielsen Mobile....moreAuthor: Charlotte McEleny | Published: 13.11.08
IAB reveals best practice guide for voucher codes
The IAB Affiliate Marketing Council has unveiled its code of best practice for the use of voucher codes online, first reported by nma last month ( nma 30 October)....morePublished: 13.11.08
New Media, Internet & Online Marketing Comment & Blog
Leader: Freedom from operators lets location services run free
As the mobile internet becomes a reality, Google and Apple are shaking things up
Angel Gambino - 13 November 2008
Financing mechanisms for digital content are evolving as demand for free content risesAuthor: Angel Gambino |
Analyst Speak - 13 November 2008
One in five UK web users believes that online ads play a part in influencing the brands they buyAuthor: Trevor Vagg, director, BMRB Media |
Large-screen handsets will revolutionise email marketing
Touchscreens, 3G and lightning-fast user interfaces will accelerate the decline of the text format for on-the-move emailAuthor: Nick Christie, UK country director, Epsilon International |
Letters: Adapt your strategies to digital, not vice versa
Simon Mathews, CEO, Eden State Author: Simon Mathews, CEO, Eden State |
Letters: Keep purchase options within context
Chris Autry, CEO, Tailgate Technologies Author: Chris Autry, CEO, Tailgate Technologies |
New Media, Internet & Online Marketing News Features
Profile: Jason Stockwood, Match.com
From online travel to online dating, Jason Stockwood has used his digital expertise to push the boundaries of finding love on the webAuthor: Matthew Wall | Published: 13.11.08
Location services
Location-based services have been discussed in the mobile industry for years. But with recent developments, they now look like a real possibilityAuthor: Sean Hargrave | Published: 13.11.08
Health social networks
Social networks can provide much-needed support for those suffering from illness. But are they necessarily a suitable place for the healthcare industry to be?Author: Nick Huber | Published: 13.11.08
User experience: Business benefits
Getting the user experience right is all about adding to your bottom line.Author: Nicola Smith | Published: 13.11.08
User Experience: Usability trends
Current trends in the user experience field, from how it can build user loyalty to coping with the variances of mobile handsetsAuthor: Sean Hargrave | Published: 13.11.08
User experience: Transport sites
Usability for travel sites extends beyond just making it easy to book a journey. What are the challenges facing train, plane and ferry operators?Author: Greg Brooks | Published: 13.11.08
User experience: Mobile
Before the iPhone came along, you had to be geekily smart to use a smartphone. But that’s changing fast.Author: Stuart Dredge | Published: 13.11.08
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