New Media, Internet & Online Marketing News Features

Profile: Amanda Anthony, CondeNet

From her time at MSN, CondeNet's Amanda Anthony is well aware that online investment during a downturn can reap rewards. She explains why the publisher is in launch mode....moreAuthor: Justin Pearse | Source: NMA magazine | Published: 18.12.08

Review 2008: Ad Watch of the Year

Kudos to Poke not only for taking the Orange Balloonacy idea out of the meeting room, but also for convincing the client to go for it....moreAuthor: Florian Schmitt, creative director, Hi-Res London | Source: NMA magazine | Published: 18.12.08

Review 2008: Search

Microsoft's $44.6bn (£22.7bn) takeover proposal to Yahoo in February very publicly signified the former's determination to catch runaway market leader Google....moreAuthor: Will Cooper | Source: NMA magazine | Published: 18.12.08

Review 2008: Mobile

This has been a year of steady growth punctuated by bursts of success for mobile. Traffic and ad revenue opportunities remained relatively small compared to online, but growth was steep...moreAuthor: Alex Farber | Source: NMA magazine | Published: 18.12.08

Review 2008: Video & TV

Online video lived up to its hype in 2008. The sector hogged the headlines, with new services driving huge growth in user numbers going online to view long-form content....moreAuthor: Danielle Long | Source: NMA magazine | Published: 18.12.08

Review 2008: Social media

Collectively, Bebo, Facebook and MySpace have more than 301m users signed up globally. Social media is here to stay and 2008 saw attempts to monetise all this growth accelerate....moreAuthor: Luan Goldie | Source: NMA magazine | Published: 18.12.08

Review 2008: Publishing

The past year has seen publishers lose staff and integrate digital operations while innovating to shore up their online businesses. For example, FT.com recently relaunched to bring the brand more in line with the printed newspaper. ...moreAuthor: Charlotte McEleny | Source: NMA magazine | Published: 18.12.08

Review 2008: Online advertising

With ad networks still accounting for a significant portion of online ad spend, all eyes have been on the industry's attempts to self-regulate following a series of scandals in 2007....moreAuthor: Suzanne Bearne | Source: NMA magazine | Published: 18.12.08

Review 2008: Regulation

As new media age predicted, regulation was never far from the agenda in 2008. With 58% of households enjoying broadband access and online second only to TV in terms of ad spend, digital is now part of the mainstream....moreAuthor: Nic Howell | Source: NMA magazine | Published: 18.12.08

Profile: Jonathan Williams, Trader Media Group

Jonathan Williams, director of emarketing at Trader Media Group, has overseen the accelerated rise of the Auto Trader brand. And there's plenty of drive left in him yet. ...moreAuthor: Meg Carter | Source: NMA magazine | Published: 11.12.08

Digital groups

The digital industry has an enormous array of networking events, from purely social outings to education, advice and business mentoring....moreAuthor: Charlotte McEleny | Source: NMA magazine | Published: 11.12.08

Research Special: Engagement mapping

How does the introduction of Microsoft's engagement mapping tool help advertisers understand the consumer's online journey?...moreAuthor: Greg Brooks | Source: NMA magazine | Published: 11.12.08

Research Special: Market research

Online market research has been seen as having several disadvantages compared to the telephone. But that's becoming less and less true....moreAuthor: by Sean Hargrave | Source: NMA magazine | Published: 11.12.08

Research Special: Single currency

Following last week's collapse of JICMS, new media age spoke to industry experts to get their view of what should happen next....moreAuthor: Nic Howell | Source: NMA magazine | Published: 11.12.08

Profile: David Mackenzie, Shopping.com

Shopping.com's newly appointed UK country manager David Mackenzie discusses his plans for staying ahead of price comparison rivals....moreAuthor: Matthew Wall | Source: NMA magazine | Published: 04.12.08

Lead generation

There are various sources for leads on customers who have expressed an interest in your product, but how can you be sure they're worth what it costs to get them? ...moreAuthor: Nicola Smith | Source: NMA magazine | Published: 04.12.08

nma mobile: 2008 round-up

Our round-up of 2008 shows that Apple, Google and the rise of social networks have given the industry a much-needed boost...moreAuthor: Alex Farber | Source: NMA magazine | Published: 04.12.08

nma mobile: Google Android

As Google's mobile operating system Android makes its way onto phones, what are the hopes for its open-source stance?...moreAuthor: Andrew Darling | Source: NMA magazine | Published: 04.12.08

Profile: Peter Duffy, Audi

Peter Duffy, Audi's head of marketing, discusses his plans to grow the use of digital media in marketing and opening up his business...moreAuthor: Nic Howell | Source: NMA magazine | Published: 27.11.08

Vertical Focus: Toy retailing

The toy industry is a tough market, with retailers and brands fighting for consumer spend. Digital lets toy makers extend their connection with kids...moreAuthor: Sean Hargrave | Source: NMA magazine | Published: 27.11.08